Privacy Policy

Last Updated: September 10, 2026

At emmbaby, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit or make a purchase through our website.

By using our website, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

We may collect information that you provide directly to us when you use our website, create an account, place an order, contact us, or otherwise interact with our services.

This information may include:

• Full name

• Billing and shipping address

• Email address

• Telephone number

• Account login information

• Order and purchase information

• Products purchased

• Shipping and delivery information

• Customer service communications

• Information you voluntarily provide when contacting us

Payment Information

Payments may be processed through third-party payment providers.

We generally do not store complete payment card numbers or security codes on our own systems. Payment information may be collected and processed directly by our payment providers in accordance with their own privacy policies and security practices.

2. Information Collected Automatically

When you visit our website, certain information may be collected automatically.

This may include:

• IP address

• Browser type and version

• Device type

• Operating system

• Pages visited

• Referring website

• Date and time of visits

• Website interactions

• General location information derived from your IP address

• Information about how you interact with our website

This information helps us operate, secure, analyze, and improve our website.

3. Cookies and Similar Technologies

We may use cookies and similar technologies to provide and improve our website.

Cookies may be used to:

• Keep items in your shopping cart

• Remember your preferences

• Keep you signed in

• Understand how visitors use our website

• Measure website performance

• Improve our services

• Provide relevant advertising and marketing

• Prevent fraud and improve security

You may be able to control or disable cookies through your browser settings. Disabling certain cookies may affect the functionality of our website.

4. How We Use Your Information

We may use personal information for purposes including:

• Processing and fulfilling orders

• Processing payments

• Arranging shipping and delivery

• Communicating with you about your order

• Providing customer support

• Responding to questions and requests

• Managing customer accounts

• Sending transactional communications

• Improving our products and services

• Improving website functionality

• Detecting and preventing fraud

• Maintaining website security

• Complying with legal obligations

• Sending marketing communications where permitted by law

• Understanding website traffic and customer behavior

• Protecting our legal rights and interests

5. Order and Transaction Communications

When you place an order, we may contact you using the information provided during checkout.

These communications may include:

• Order confirmations

• Payment confirmations

• Shipping notifications

• Delivery updates

• Changes or issues relating to your order

• Customer service communications

These communications are necessary to provide the services you requested and may be sent even if you have opted out of promotional marketing.

6. Marketing Communications

Where permitted by applicable law, we may send promotional emails or other marketing communications about products, promotions, sales, or other updates.

You may unsubscribe from promotional emails at any time by using the unsubscribe link included in the communication or by contacting us.

Unsubscribing from marketing communications will not prevent us from sending important transactional or service-related communications.

7. How We Share Information

We do not sell your personal information as a standalone product.

We may share personal information with trusted third parties when necessary to operate our business and provide our services.

These parties may include:

• Payment processors

• Shipping and delivery companies

• Website hosting providers

• E-commerce and technology providers

• Email and communication providers

• Analytics providers

• Advertising and marketing providers

• Fraud prevention and security services

• Customer support tools

• Professional advisers

• Government authorities or law enforcement when legally required

We only share information where reasonably necessary for the relevant business, legal, security, or service purpose.

8. Shipping Information

When you place an order, certain information must be shared with shipping or delivery providers so that your order can be delivered.

This may include your:

• Name

• Shipping address

• Telephone number

• Email address

• Order information

Where applicable, information may also be provided to customs authorities or other governmental agencies for international shipments.

9. International Data Transfers

Because we may sell products to customers in different countries, your personal information may be processed or stored in countries other than the country where you live.

Different countries may have different privacy laws.

Where required by applicable law, we will use appropriate safeguards when transferring personal information internationally.

10. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

• Complete transactions

• Provide customer service

• Maintain business and financial records

• Resolve disputes

• Prevent fraud

• Comply with legal and regulatory obligations

• Enforce agreements

The specific retention period may vary depending on the type of information and applicable legal requirements.

11. Data Security

We take reasonable administrative, technical, and organizational measures designed to protect personal information from unauthorized access, disclosure, alteration, or destruction.

However, no method of transmitting or storing information online can be guaranteed to be completely secure.

You should also take reasonable steps to protect your account information and login credentials.

12. Third-Party Websites and Services

Our website may contain links to or integrations with third-party websites and services.

Those third parties may have their own privacy policies and terms. We are not responsible for the privacy practices of third-party websites or services that we do not control.

We encourage you to review the privacy policies of third-party services before providing them with personal information.

13. Children's Privacy

Our website is intended for adults and is not directed toward children.

We do not knowingly collect personal information directly from children.

If you believe that a child has provided personal information to us, please contact us so that we can take appropriate steps to address the situation.

14. Your Privacy Rights

Depending on where you live, you may have certain rights regarding your personal information.

These rights may include the right to:

• Request access to personal information we hold about you

• Request correction of inaccurate information

• Request deletion of personal information

• Request restriction of certain processing

• Object to certain uses of personal information

• Withdraw consent where processing is based on consent

• Request a copy of certain personal information

• Opt out of certain marketing communications

• Lodge a complaint with an applicable privacy or data protection authority

These rights are subject to applicable laws and certain legal exceptions.

To exercise a privacy right, please contact us using the contact information provided below.

15. California Privacy Rights

If you are a California resident, you may have additional rights under applicable California privacy laws.

Depending on the circumstances, these rights may include the right to request information about the personal information we collect, use, disclose, or retain, as well as rights to request deletion or correction and to opt out of certain types of data processing.

We do not discriminate against customers for exercising privacy rights available to them under applicable law.

16. European Economic Area and United Kingdom Privacy Rights

If you are located in the European Economic Area or United Kingdom, you may have additional rights under applicable data protection laws, including rights concerning access, correction, deletion, restriction, objection, portability, and consent.

Where applicable, we process personal information based on one or more lawful bases, including:

• Performance of a contract

• Compliance with legal obligations

• Legitimate interests

• Consent

Where we rely on consent, you may withdraw your consent at any time.

17. Legal Basis for Processing

Where applicable, we process personal information on the following legal bases:

Contractual necessity:
We may process information necessary to process your order, provide products, arrange delivery, and provide customer service.

Legal obligations:
We may process information where necessary to comply with applicable laws, regulations, tax requirements, accounting obligations, or lawful requests.

Legitimate interests:
We may process information where reasonably necessary to operate, secure, improve, and protect our business and website, provided those interests are not overridden by your applicable privacy rights.

Consent:
Where required, we may process information based on your consent. You may withdraw consent where permitted by applicable law.

18. Fraud Prevention and Security

We may use personal information and third-party services to identify, investigate, and prevent fraudulent transactions, unauthorized activity, abuse of our website, and other security threats.

We may refuse or limit transactions where we reasonably believe fraudulent or unlawful activity may be occurring.

19. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, services, technology, or applicable legal requirements.

When we make changes, we will update the “Last Updated” date at the top of this page.

We encourage you to review this Privacy Policy periodically.

20. Contact Us

If you have questions about this Privacy Policy or would like to exercise a privacy right, please contact us through the contact information provided on the emmbaby website.

emmbaby
Customer Support: Please contact us through our website or customer support page.